BRUCE HAACK MUSIC
Magazine Article c. 1970
 
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I guess back in the minds of us all the thought has been lingering. The synthesizer is going to speak one day. But how. And who will the mon be who finds the way. And will it be just a gimmick, or will it be a musically valid expression ond a saleable commodity.

This week Columbia is releasing a pretty fantastic new record. But like most exciting discoveries, it didn't happen overnight. Back on July 12, 1969 the beginnings of what was eventually to become "THE ELECTRIC LUCIFER" (CS 9991) were written up in Record World:

"ADAM II, A NEW ELECTRONIC DE VICE CREATED BY BRUCE HAACK THAT, AMONG OTHER CAPABILITIES, CAN REPRODUCE THE HUMAN VOICE WAS INTRODUCED HERE LAST WEEK. IT COST FORTY-EIGHT DOLLARS TO BUILD."

Even though human voices are used on the record, and even though the electronic voice sings on some of the music—producing some very exciting pre-language electrical words — the whole paint of this new album is that it is rock—good rock—rock that has advanced possibilities of very wide appeal.

This recording has material that undeniably lends itself to creative programming. It is lyrically attractive to underground buyers, and melodically it will turn on MOR and good music as well as Top 40 heads. All of this is above and beyond its unique quali ties as a snythesized work. It deserves a special introduction at radio stations as a progressive production, and although somewhat far out it is just far enough to be a programmer's dream.

"THE ELECTRIC LUCIFER" is totally unlike anything ever recorded before. It is truly a voice of the future. Listen to "Electric To Me Turn" and the anti war "War."


The credentials of the creator of "THE ELECTRIC LUCIFER" album are as diverse as they are fascinating. Bruce Haack was born in a mining camp called "Saunders Creek" in the Canadian Rockies. There were no roads in or out. I guess one either way would have served both. But only the train came in once a week to pick up coal. As a child Bruce turned-on to the mountain wind, the screams of golden eagles, the mine tunnels and the one electric light forever shining outside the mine supply store (the symbolism zonks me). After striking out for the nearest town as a young man, Bruce soon learned to turn his natural inventiveness, especially at

the piano, into his own means of expression. He went to the University of Alberta where he majored in psychology and extra-curricular activity, mostly performing and composing. He was always into something; two weekly radio shows, a performing group of piano, bass and drums. Club dates. Playing real country piano for real country dances. He even won a gold literary award. Then encouragement, even insistance from the renowned actor Charles Laughton compelled Bruce to go to New york. Since then he has earned an imposing list of credits- (his compositions have been performed at Carnegie and Town Halls, he has written ballet music, Broadway music ("How to Make a Man"), off.Broadway music ("The Kumquat in the Persimmon Tree"), pop songs (he penned three of Teresa Brewer's hits). Bruce has created hundreds of singing commer cials and is the inventor of "dermi tron," an electronic device which allows the human body to be played as a musical device by means of skin contact. Wow. His music for the Nicolo Marionettes and Bliss Displays are heard on a national scale.

But despite all this,. Bruce devotes mast of his time to working with, and inventing fascinating electronic toys for, children.

Bruce invents, builds and plays his own electronic musical instruments. He composed and performed all the music on "THE ELECTRIC LUCIFER" as well as creating the synthesizer on which he performed. He picked up the parts for less than 50 bucks on New York's Canal Street.

And although there is a lot of meta physics in the messages of his songs, the album's appeal will be the beautiful mix of music and magic. Good rock. The appearance of the electronic voice on the album could be the most revolutionary thing about it. But as for me, I just dig it musically

        - Editor

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1931 - 1954 BIO
1955 - 1964 BIO
1965 - 1974 BIO
1975 - 1988 BIO
 
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