BRUCE HAACK MUSIC
Magazine Article c. 1970
 
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Lest you suspect the above title prefaces an article concerning the latest in cassettes or a revolu tionary stereo-tape system (unique in that it lacks a German name, suffixed by an assortment of constanants and numerals), allow. me to explain that while "the latest" and "revolutionary" are apt ad jectives in describing Bruce Haack, the following piece pertains to a hyphenate (inventor-composer.musician.arranger), a kaleidoscope of talent who presents the sound of tomorrow today.


The happening holiday to which I refer is an electronic rock album on Columbia Records entitled THE ELECTRIC LUCIFER CREATED BY BRUCE HAACK (CS 9991), which is only a few light years ahead of anything else currently available. "Created By Bruce Haack" simply means that, in addition to inventing and constructing the electronic instruments used on the album, Bruce composed the music for his own lyrics; arranged, performed and engineered the work and oh yes, co-starred as one of the featured singers.

A dozen years ago, this modern master of musical magic and magical music left his native Canada and arrived in NYC with talent, ambition and little else. He supported himself by means of various odd jobs, one of which was selling peanuts in Times Square. (Having peanuts work for him, instead of the reverse, is an example of the Haack sense of whimsy.) "I have to admit that Charles Schulz was a little more successful with peanuts- it's just not my bag," adds Bruce.

Eventually, he became an accompanist for dance classes conducted by Esther Nelson. Bruce and Esther found each other compatible and their mutual interest in children led to the formation of their own recording company, Dimension 5, for which they wrote and produced five unique children's

It is being recorded with the "Clavivox," an invention of another of Bruce's new associates, the well-known Raymond Scott, who for many years was director of music at CBS and for NBC's huge success, YOUR HIT PARADE.

"The Scott Clavivox," explains Bruce, "is the only keyboard electronic instru ment capable of sliding full spectrum from one note to any other, as well as providing a complete palate of electronic sounds to simulate any instrument or voice or range." (Author's Note: I am pleased to report that Bruce is also using the Claivovox to create the music for an original revue for television for which I have written the lyrics and sketches.)

Raymond Scott has created a new master-instrument which Bruce claims "will revolutionize the current musical scene." It is called the "Electronium" and is described as being "saucer-shaped" ... and to operate it, Scott has chosen none other than Bruce Haack!

An ecstatic Bruce states, "It's a dream come true! It is instant head-programming - man and machine in direct com munication. There is no keyboard; no computer cards. I just sit and steer my thoughts. The Electronium is polyphonic creation which will frequently sound like guitars, percussion, bass, strings, brass, electronics even human vocalization! I can create an entire forty-minute album in exactly forty minutes! The Electronium gives me total musical freedom!"

Coming attraction for 1971: To every one who is aware prepare for the arrival invasion-explosion of a lyrical, spherical miracle a.k.a. the Electronium and its star, Instant Music: Bruce Haack!

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